What’s in an advertisement that catches your eye or ear?
How do 30 seconds of hearing or seeing something sway you to a product or service?
What makes an advertisement memorable?
Should advertisements use humor, drama, or nostalgia to relate to the customer?
Should companies be afraid to use social or political issues to get their message across to the customer?
The perspective of this exercise is to analyze advertisements in different mediums. The ads will be evaluated by the following; Focus of the advertisement, Advertisement Objectives, Target Market, Call to Action, Value Proposition.
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