ENT670 – Potential Customer Interviews

Stronghold Armory Indoor Gun Range Potential Customer Interviews

Interview #1

Gregory Spoon

  1. General demographics (Age, Marital status, Employment)
    1. 44, Married, Retired Military and Currently A Military Contractor
  2. What is your familiarization level or background with firearms?
    1. Greg grew up in a household that hunted for game meat every fall, and he continues this tradition with his family. Owns various firearms (rifles and handgun).
  3. Do you currently frequent a firing range (if so, how often)?
    1. Greg goes to both outdoor firing ranges in the area. Mainly goes to practice with his rifle during the fall when preparing for hunting season. Occasionally goes to the range during winter and spring to shoot pistols.
  4. What kind of experience are you seeking from your visit at the firing range?
    1. Greg is looking to test out his rifle and equipment when he goes to the range in the fall. He is looking to have fun when going to the range with his handguns. He doesn’t mind being around a lot of people, but sometimes he is worried about safety when walking up to the targets.
  5. Do you prefer to go to the firing range as a group or solo?
    1. In the fall, Greg can either go as a group or solo, his preference is that who is going hunting with him goes and test equipment together. When going to the range for fun, he prefers that it is a family event.
  6. At the current firing range that you frequent, what are some amenities that you enjoy?
    1. Greg enjoys the ability to go and shoot his firearms in a place that is legal. Greg lives in the city limits and it is not safe to shoot his firearms unless he goes to the range.
  7. At the current firing range that you frequent, what are some amenities that you do not enjoy?
    1. Greg does not like the on-base range due to having to go through the process of having his firearms inspected when entering the installation.  The thing that he does not enjoy at the off-base firing range is it doesn’t feel as controlled or safe.
  8. Given the option, what are some features that you would add to improve?
    1. Having employees at the range supervise as range safeties or be able to rent a smaller range to yourself. This would allow the person shooting to focus more on shooting then constantly feel like he must make sure that the other people aren’t being unsafe.
  9. What is your current budget for outings to the firing range?
    1. Greg doesn’t have a set budget for going to the shooting range.
  10. If there was a firing range that had more of the amenities that you are seeking, and the price was the same as the current firing range would you be interested?
  1. If there was a firing range that had more of the amenities that you are seeking, but the price was the higher than the current firing range would you be interested?
    1. Greg would be interested.

Interview #1

Paul Moody

  1. General demographics (Age, Marital status, Employment)
    1. 28, Married, Military, Instructor
  2. What is your familiarization level or background with firearms?
    1. Paul own a couple of handguns and enjoys shooting firearms. Never shot a firearm until joining the Army.
  3. Do you currently frequent a firing range (if so, how often)?
    1. Paul goes to the on-base shooting range around once a month.
  4. What kind of experience are you seeking from your visit at the firing range?
    1. Paul goes to the range to hang out with friends.
  5. Do you prefer to go to the firing range as a group or solo?
    1. Paul prefers to go to the range as a group.
  6. At the current firing range that you frequent, what are some amenities that you enjoy?
    1. Paul enjoys that the range is close by, there is more rules for safety, and the price is low.
  7. At the current firing range that you frequent, what are some amenities that you do not enjoy?
    1. Paul does not enjoy that the range is outside, there are no restrooms, and that shooters need to bring everything because there is no shop selling targets, ammo, or snacks.
  8. Given the option, what are some features that you would add to improve?
    1. Paul has gotten used to the set up and makes sure that he has everything he needs before arriving but would like restrooms (he is not a fan of porta-potties in the summer).
  9. What is your current budget for outings to the firing range?
    1. Paul’s budget for a firing range outing is $50-75.
  10. If there was a firing range that had more of the amenities that you are seeking, and the price was the same as the current firing range would you be interested?
    1. Paul would be interested.
  11. If there was a firing range that had more of the amenities that you are seeking, but the price was the higher than the current firing range would you be interested?
    1. Paul would be interested.

Interview #1

Juan Diaz

  1. General demographics (Age, Marital status, Employment)
    1. 21, Single, Military, Student
  2. What is your familiarization level or background with firearms?
    1. Juan had never handled a firearm until joining the Army. He does not own a firearm.
  3. Do you currently frequent a firing range (if so, how often)?
    1. Juan has only been a firing range outside of the military once, about two months ago.
  4. What kind of experience are you seeking from your visit at the firing range?
    1. Juan wants to have fun and get better at shooting pistols.
  5. Do you prefer to go to the firing range as a group or solo?
    1. Juan wants to go with friends that have more experience.
  6. At the current firing range that you frequent, what are some amenities that you enjoy?
    1. Juan has nothing to compare his experience with, but he liked being able to rent a firearm since none of his friends owned one.
  7. At the current firing range that you frequent, what are some amenities that you do not enjoy?
    1. Juan has nothing to compare his experience with, but he did not enjoy having to travel to go to the range.
  8. Given the option, what are some features that you would add to improve?
    1. Juan felt that the gun range that he went to only wanted him to shoot as quickly as possible and leave. The staff didn’t seem interested in helping them improve their technique.
  9. What is your current budget for outings to the firing range?
    1. Juan said that going to the range was more expensive than he thought it would be but understood the cost and thought it was affordable.
  10. If there was a firing range that had more of the amenities that you are seeking, but the price was higher than the current firing range would you be interested?
    1. Juan would be interested.
  11. If there was a firing range that had more of the amenities that you are seeking, but the price was the same as the current firing range would you be interested?
    1. Juan would check out the range but isn’t sure.
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