Industry Driving Forces
Stronghold Armory faces internal and external driving forces that can drive it to be a successful business or if left ignored can cause severe damage to the business. Like most businesses Stronghold Armory has many industry driving forces, but the most important forces are; Workforce, Technological Change, Political Factors, Competition, and Segmentation.
The workforce is an important resource that a business owner or manager needs to consider when analyzing the driving factor of their industry. The first consideration is who to hire. To have a successful business all key roles need to be filled with employees that are capable and trained to meet the roles given. Finding these employees can be daunting as the talent pool can have shortcomings due to competition. The business leadership must either look outside the workplace or train from within. Training existing employees to fill key roles can be beneficial by already knowing the qualities of the individual but can be a finical drain to the business. Once the business is staffed, another driving force is employee morale. The employee is the first face that the customer associates with the business upon interaction. High morale leads to better interactions, which leads to a higher-quality brand association. Stronghold Armory will strive to hire a diverse workforce and increase morale by offering to fund training for advancement in the business.
Technological change is a driving force that is very slow-moving in the firing range industry. Most firing ranges can run efficiently for decades without any modernizations in technology, but to ignore it would be unwise. The concept of having a location for firearm owners to enjoy shooting is straightforward in the equipment that is required. However, there has been a slow movement towards digital firearm simulators over the last two decades. The military first started using these simulators all the way to be in 1994. The technology was lacking the realism of actual firearms with the first generation of simulators, but realism and technology have advanced greatly. These simulators are environmentally friendly and reduce the possibility of harmful, or even deadly, accidents. The simulators that the military uses are extremely expensive and are not available for the commercial market currently, but with advancements in technology, this is a driving force that Stronghold Armory needs to foresee in the industry in the future.
It is almost impossible to have an in-depth conversation about firearms without mentioning at least one law about gun control. Firearm ownership, sale, or use is governed by many laws that are in place by either federal or state jurisdictions. A federal law, the Gun Control Act of 1968, set the legal age of firearm ownership at 18 for rifles and shotguns and 21 for handguns. Many states have laws that require a citizen to undergo training and licensing before the purchase of a firearm. The Second Amendment is the feral law that acts as the legal basis for the “right of the people to keep and bear arms”, but the interpterion of what this amendment means for the American citizen is debated by many. Politicians have a duty to the public, whom they represent, to act in their best interest. The political climate of gun ownership is in constant flux, with some leaders wanting to keep or decrease the current legislation while the opposing leaders want more stringent legislation. Stronghold Armory will need to maintain awareness of changes of legislation to stay within the boundaries of the law.
A big diving factor that Stronghold Armory needs to be aware of is competition. Currently, there are no indoor firing ranges in the local marketplace, but that does not mean that there will not be others in the future. The emergence of an indoor firing range in the market could cause a business to mimic the business concept. The current competition in firing ranges could tailor their goals to fulfill the desires of an indoor firing range after current customers start doing business with Stronghold Armory. Even if the current competition chooses not to attempt to attract these customers back, a new competitor could emerge after witnessing the profitability of the business model.
There is a saying, “you can’t be everything to everyone”. Stronghold Armory acknowledges the profitable customer segment is the average civilian firearm owner. Even though there is a military base within a short drive, there are rules and regulations that the military must adhere to. There will be incentives to attract military personnel to conduct business with Stronghold Armory, but they will do so as private citizens, not in a military capacity. Stronghold Armory will be a facility equipped to meet the needs of the large law enforcement population and will actively search out a contract with these entities. However, this is a way to meet a need for these agencies and not be a deciding factor in business success. The other segmentation is the market. Stronghold Armory will focus on the market segment which will be accommodated by the facility. Some products and services are currently in the industry that will not be met. Services such as distance or scenario shooting will not be within the market segment. Stronghold Armory will focus on the satisfaction of the customer segment and quality of the market segment to stay relevant to driving forces.