Creativity-Innovation Book Reflections

Competing against luck: The story of innovation and customer choice

Creativity-Innovation Book Reflections

Competing against luck: The story of innovation and customer choice

By Clayton M. Christensen

Taddy Hall, Karen Dillon, and David S. Duncan


First Impressions

Jobs Vs. Needs

Jobs to Be Done in a Practical Sense

Is the customer, always right?

What is the job that I hired Western Carolina University to do?

Conclusion

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