Creativity-Innovation Book Reflections

Jobs To Be Done In A Practical Sense

Jobs to be done in a practical sense.

Manufacturers should look at their products with a new eye of what jobs can their products do beyond what the product was designed. All too often manufacturers attempt to find out how to make improvements to their products such as cheaper, faster, or more/less colorful, without looking to see if there is a way to tailor the product for a new job.

For years consumers would use over the counter NyQuil as a sleep aid. When the marketers look at the jobs being done by their product, they developed a new product, ZzzQuil, that had all the sleep aid qualities without the cold and flu-fighting ingredients that the customer didn’t need (Christensen et al., 2016).

Another example, the simple box of Arm and Hammer baking soda was designed as a baking product. Over time, Arm and Hammer was being used for jobs that were not immediately thought of when thinking of baking soda. The new jobs could be deodorizing a refrigerator, reduction of smell from kitty litter, making cleaning products more effective for cleaning household items such as carpets or clothes (Christensen et al., 2016).  As a result, customers of any grocery store can find Arm and Hammer products in many sections outside of the baking aisle.

Christensen, C., Hall, T., Dillon, K. and Duncan, D. (2016). Competing against luck. New York: HarperBusiness.

One thought on “Creativity-Innovation Book Reflections

  1. That is a great idea for finding multiple uses for your product. It lets you reach a wider audience without having to do the work of developing a whole new product. Did the author give any kinds of tips or resources on how to find other uses for your product? My business would be 3d printing so it is more of a service rather than a product.


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