Week 3 Dilemmas Discussion

Movie Moneyball (2011) Movie Summary In the movie, Moneyball (2011), Billy Beane (Brad Pitt) puts together a baseball team for the Oakland A’s using a mathematical formula that he learns from Peter Brand (Jonah Hill). With the limited budget that the A’s have Billy, the General Manager, couldn’t keep his three best players from theContinue reading “Week 3 Dilemmas Discussion”

Week 1 Dilemmas Discussion

Ghostbusters (1984) Movie Summary In the movie, Ghostbusters (1984), the main three characters, Drs. Peter Venkman (Bill Muray), Ray Stantz (Dan Aykroyd), and Egon Spengler (Harold Ramis) were paranormal researchers before losing their grant from New York’s Columbia University. After being let go from the university, Dr. Venkman convinces Dr. Stantz and Dr. Spengler toContinue reading “Week 1 Dilemmas Discussion”

Can you afford to market your business, or Can you afford not to market your business

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide The conclusion of duct tape marketing really made me think. Too offend small business owners either fail to put marketing into their budget or they don’t stick to any kind of budget and just throw money at marketing without setting limits. Either version isContinue reading “Can you afford to market your business, or Can you afford not to market your business”

Teach don’t Preach

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide In Duct Tape Marketing, chapter 5, it covers that a business should produce marketing materials that educate. The one section that really stuck with me was the use of a marketing story. People have been using stories to convey historical events, lesson, and thoughtsContinue reading “Teach don’t Preach”

You can’t be everything to everyone.

In marketing a business or a product, the question should be asked who are we trying to reach with this product or service? For example, people wear clothes for warmth and modesty, but what customer would be interested in your specific item? Are you marketing to someone in high fashion wanting to be on theContinue reading “You can’t be everything to everyone.”