Movie Julie and Julia (2009)
In the movie, Julie and Julia (2009), one of the characters, Julie Powell (Amy Adams) is an unsuccessful writer that works in a call center that takes calls from 9/11 victims. With the persuasion from her husband, she starts a blog with the challenge of cooking all the recipes from Julia Child’s Mastering the Art of French Cooking. The movie uses cut scenes to pan from the life of Julie Powell to that of Julia Child (Meryl Streep).
Julia Child moves to Paris France after World War II with her husband, who has taken a diplomat posting. To occupy her time, she tries several hobbies until she decides to take cooking classes. After passing her second exam attempt and graduating from Le Cordon Bleu, Julia Child went into business with two friends Simone Beck and Louisette Bertholle, and starts a cooking school. The two friends had been working on a book, but they were rejected by publishers. Julia Child joined them and completed the book to be rejected again. The book was ultimately accepted by a different publisher.
Julie Powell’s adventures with her blog took a year and took a toll on her relationship with her husband. Julie Powell posted every success and failure with the attempted recipes as well as issues she was having with her marriage. This honesty gained notice from her readers but almost caused her husband to leave. After taking some time off from her cooking she gets back together with her husband and continues her cooking challenge. A writer wanted to interview her for an article but had to cancel due to weather. Another writer from The New York Times interviewed her and wrote an article. After the article is published Julie Powell becomes famous and is offered book, television, and movie deals.
Concept from Entrepreneurship
The book, The Founder’s Dilemma, (Wasserman, 2012) addresses the dilemma of Solo Versus Team (Wasserman, 2012). This dilemma addresses the different advantages and disadvantages of being a solo founder or having a cofounder team. The book, Effectual Entrepreneurship, (Read et al., 2016) covers Fail cheap and learn quickly (Read et al., 2016). This concept is stated that it is beneficial to learn from your failure, view failure as a way to learn, and that passion in a project is a way to work through failure to keep trying if you don’t succeed.
In the film Julie and Julia, there are three different “businesses”. The first is the blog by Julie which she is a solo founder. She founds the blog with only assistance from her husband, who is a writer, to set up the blog website. She chooses not to enlist any help from her husband or her friend that is a blogger. The second business is the cooking school that Julia Child joins. The trio of female chefs teaches American women how to cook French cuisine. The cooking school added Julia Child as a cofounder and became more relatable to American women having an American added to the two French chefs. This addition also solidified the relationship between the trio prompting Simone Beck and Louisette Bertholle to ask Julia to join their book project. The third business was the book project. This business shows how having the right cofounding team is important when Louisette Bertholle contributed very little to help with the book. The other concept, fail cheap and learn quickly, can be applied to the book project when the first publisher did not offer to publish the book, written by Beck and Bertholle because they felt like they needed some American input. The second publisher did not like the book written by the trio due to the length would make the printing too costly.
Reference list (APA style)
Ephron, N. (2009). Julie and Julia. Columbia Pictures.
Read, S., Sarasvathy, S., Dew, N., & Wiltbank, R. (2016). “Chapter 4 Fail cheap and learn quickly”, Effectual Entrepreneurship (2nd ed.). Routledge.
Wasserman, N. (2012). “Chapter 3 The Solo Versus Team Dilemma”, The Founder’s Dilemmas, Princeton University Press, Princeton, New Jersey