Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
I am in the military so every couple of year the Army will send me to a new place, and I don’t know the area. A few things never change, major chain restaurants and grocery stores, but the local place to get an oil change or dry cleaners is something that you must find. Talking to people familiar with the area only helps so much, because taste, affordability, and service are subjective. At the end of the day I research to find what I need on the internet. The thing to note is I have seen so many businesses without websites, or they don’t portray what the business is about. These businesses are losing the opportunity to not only get my business that day, but they are losing the ability to interact with me in the future.
Smart business owners use their website to not only make the sale but capture the information of the customer to use automated marketing. Businesses can the customer’s information that to send automated emails about new products and services, or sales and promotions. By being able to email directly to someone who has already made a purchase you greatly increase your chances to convert a casual customer into a loyal repeat customer.
Another tactic that is discussed by Jantsch, in Duct Tape Marketing, is the use of multiple websites. A business can have one website devoted to sales and another to be used for a blog that relates to product and services offered by the business. Having a blog allows for customers as well as distributors to talk about how the products offered can by used in real life, or even how they can be optimized beyond normal use. It gives a location for likeminded people discuss topics that would be in conjunction with the business. In this blog there can be links pointing people reading or providing content to the blog to your business.
Jantsch, B. J. (2006). by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (text only)[Paperback]2008. Thomas Nelson.