Warren Buffett once said, “If you don’t find a way to make money while you sleep, you will work until you die.” For years I had the thought process that this works for businesses like Walmart 24-hour gas stations, but this doesn’t work for a small brick and mortar business that is only open doing business hour. A website is an employee that doesn’t take breaks and works day and night. But how will a business that sells goods during the day use a website to sell goods during the night? Customers can order online and when the business is open, and then the business can fill those order to be shipped or ready for pick up when the customer arrives. This process is different when the business is predominantly a service industry venue. However, with the use of online reservations and menus or list of services a customer can look at what is offered and make decision even when the business is closed. By offering a reservation you are making a sale anytime the business is open or closed.
A well put together website should be pointing a customer to the sale. Use your webpage to educate the story of your business and products. Every page and item should be to convey your message. Products should be described so customers don’t feel that they have been tricked. Extra pages and graphics shouldn’t distract the customer and lead them away from your product. The website should have a clean layout that is engaging and keep the customer’s attention.
Jantsch, B. J. (2006). by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (text only)[Paperback]2008. Thomas Nelson.