Never judge a book by it’s cover.


Winning angels: the seven fundamentals of early-stage investing

Almost everyone has heard the adage, “don’t judge a book by its cover.” I hate to admit it, but I fell victim to judging this book upon opening the package.

A little bit about the situation; the book arrived almost two weeks early of the original delivery date, I ordered a paperback and received a hardcover, and the picture of the book from the website (that I ordered the book from) did not match what arrived.

When I opened the package I was confused, because this did not look like the book I ordered. The first thing that caught my eye was the picture on the dust cover; a cloud with sunrays bursting over the cloud surrounded by a blue-sky background. The cover looked more like an inspirational photo you would see in doctor’s or minister’s office and not that of a book that would assist me in understanding start-up venture capitalism. The next thing that I noticed was that the title was all lower case, which only made me think I wasn’t even sure if I had the correct book until I continued to read the rest of the cover page.

As I look at the book laying on the desk beside my laptop, I am struck by the thought that this would never have been I would have picked up in a bookstore. This thought is making me think of all the times I looked past a book that could have been something special and I missed out because I didn’t fall the one important advice of “don’t judge a book by its cover.”

Please follow my reflections on this book. I will be updating weekly.


Amis, D., & Stevenson, H. H. (2001). Winning angels: the seven fundamentals of early-stage investing. London: Financial Times Prentice Hall.

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