As this class is coming to an end, I wanted to take a moment to reflect on my overall thoughts of ENT610.
Spring 2020 ENT610-50: Entrepreneurial Creation
When I signed up for this class, I looked at the title and thought “Creation” was about writing business plans and making pitches to secure backing. There were aspects of this class that would fit into the creation of a business, I feel that this class was more about making a presence for your business.
The main subject in this class that I learned about was marketing. I have covered marketing in a class during my undergrad studies, but not to the extent that I was exposed to in this class. I have always thought of marketing like television, radio, and print advertisements. The deeper we dove into marketing I was surprised to think about the ads that scroll on the sides of social media, web pages, and even different mobile applications. While these ads can gain exposure to businesses, the ability to have your business found at the top of a web search might be more lucrative to many businesses. The range of products that a marketing firm offers is much more than the products shown in the sitcom “Mad Men”.
While I have never given much thought about marketing from a small business perspective, I now understand that it is something to budget and focus on. The first year of any business can be the “make it or break it” year, and the “making it” probability can be greatly increased with a solid marketing plan.
I want to thank my professor and his aid, but I also want to thank my fellow students because I have learned just as much from them as my research. Hopefully, I will be able to learn from them the next class or fall semester.
Take care everyone, and as always wash your hands.